Helping flexo on the way to the tipping point
Andrew Hewitson, co-founder and business development director of UK flexo prepress house Reproflex3, is talking about an approaching tipping-point when he confidently expects the flexo process to get the recognition it deserves after a decade of technological refinements and enhancements. The rate at which flexo is winning converts, especially from gravure, is gaining pace, he continues. Theres wide acceptance that flexo can do the job, particularly when it comes to sustainability, which is brand owners biggest concern now.