Wednesday 27. April 2011
Pantene Announces First Shipment of Innovative More Sustainable Bottles Made From Plant-Based Plastic
Pantene announced today it has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic. This innovative material, a first for the hair care industry, is made from sugarcane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles will be initially launching in Western Europe with expansion plans to the rest of the world over the next 2 years.