The FIFA World Cup in South Africa later this year offers newspaper companies the opportunity to expand multimedia news coverage to attract new audiences and revenues, and few are doing more than Italys leading sports newspaper, La Gazzetta dello Sport.
Newspapers around the globe are innovating their advertising practices in many ways, both big and small, and the best examples were on display this week at the World Newspaper Advertising Conference in Copenhagen, Denmark.
Newspapers around the globe are innovating their advertising practices in many ways, both big and small, and the best examples were on display this week at the World Newspaper Advertising Conference in Copenhagen, Denmark.
Newspapers around the globe are innovating their advertising practices in many ways, both big and small, and the best examples were on display this week at the World Newspaper Advertising Conference in Copenhagen, Denmark.
Call it “finger food” content or “fast food” news – publishing for smartphones offers new opportunities for newspaper companies, and the International Newsroom Summit, to be held in London in April, will provide news executives with the latest strategies for providing compelling news to ever-present portable devices.
The New York Times announced today the launch of its international news supplement in Dnevni Avaz in Bosnia and La Prensa Gráfica in El Salvador. The two publications join a global network of newspapers in 29 countries that carry The New York Times international weekly, first introduced in 2002.
Adam Smith, who writes the influential “This Year, Next Year” research series for Group M, caused a stir at the end of last year when he revised his advertising forecast upwards for the first time in 18 months.
