Wednesday 13. April 2011
Digital Place-based Advertising Association [DPAA] Announces the Unveiling of Standard Advertising Units Guidelines for the Digital Place-based Media Industry
The DPAA proudly unveils the DPAA Standard Advertising Units guidelines document today, April 12th, 2011. These guidelines describe a DPAA Standard Ad Unit (SAU), a consistent format for delivery of advertising creative that networks can easily accept for playback on the majority of Digital Place-based networks. The document also introduces a common nomenclature that advertisers, agencies and networks can use to ensure consistency and clarity in creative and operations documents.