Friday 31. October 2014
Glowing and effective: illuminated advertising at viscom – what exhibitors will showcase
Light creates ambiance and draws attention. Retailers like to use it to highlight products and put shoppers into the right frame of mind. Attention-grabbing light installations used in out-of-home advertising are impossible to miss. LED technology continues to rise to the top in all application areas. In early November, new application options and related technologies will be on display at viscom, the International Trade Fair for Visual Communication.