Virgin Atlantic: One Day
Virgin Atlantics latest campaign, created by Adam & Eve/DDB, urged people to seize the day and make those “One Day” goals and aspirations happen. The airline has picked out tweets from users who have written a message in the past about activities they would like to do “one day” and posted them across Digital Out of Home. If the selected tweeter sees the DOOH and gets in touch with Virgin Atlantic by the end of the day, the company will help make their dreams a reality.