Monday 24. October 2016
From traditional to contemporary: an experience of visual communication – 30 years of viscom at the new show & do arena
Anyone can now create their own wallpaper, be a designer with the help of an app and leverage the latest printing technologies, leaving nothing to be desired in matters of colour intensity, style and special effects. This progress and a review of the last 30 years in visual communication will be presented at the new show & do arena at viscom frankfurt 2016. Celebrating the 30th anniversary of this trade fair, visitors to the Frankfurt Exhibition Centre will have an opportunity to enjoy a hands-on, proactive experience of the transformation that has happened in this industry. Visitors will be expressly encouraged to have a go and try things out for themselves.