Wednesday 16. September 2015
Sappi’s Haptics Booklet Takes First Place in Positively Print Award
Sappi North America today announced that it has won the sixth-annual Positively Print award, co-sponsored by the Graphic Arts Show Company (GASC) and Two Sides North America, for its 2015 promotion Haptic Brain, Haptic Brand: A Communicator’s Guide to the Neuroscience of Touch. Positively Print is given to the individual, company or organization that develops a program or ad campaign which best illustrates the strengths, sustainability and value of print as a marketing medium. Sappi’s campaign included a printed book, 6 video shorts, a microsite and live events featuring Dr. David Eagleman, a leading neuroscientist and specialist in haptics.