Friday 12. September 2008
Invercote – like never before
This autumn Invercote will change character. From being a typically pale Scandinavian understatement it will be transformed into a symphony of colours. Where blank space was previously used to highlight Invercotes whiteness, a multitude of colours now prevails. There is a more provocative choice of images and the overall design style is more reminiscent of the big consumer brand owners than of Invercotes competitors in the paperboard industry.