European printing industry develops standard for Googles Universal Commerce Protocol
The Initiative Online Print e.V. (IOP), the German Printing and Media Industries Federation (BVDM), and the European printing federation Intergraf are joining forces to develop a dedicated industry standard a so-called vertical for Googles Universal Commerce Protocol (UCP). Their objective is to ensure that the specific requirements of the printing industry are taken into account from the outset in the emerging era of agentic commerce.