Wednesday 17. February 2010
“Printers should not be selling print”, claims Frank Romano ahead of the Ipex 2010 Great Print Debates
“Printers should not sell printing”, says Prof Frank Romano ahead of an Ipex 2010 Great Debate exploring how printers should be selling print. Instead, printers should sell solutions to their customers promotion and marketing problems. “Print is a commodity because all printers have great quality and great service, so the major differentiator is price. Solutions are a profit opportunity because they emphasise value-added services, like database, creative, and fulfilment.”