Business News

Digital exhibition stand or showroom with direct order function

Friday 17. September 2021 - Many brands have already set up a showroom to present their products throughout the year. The use of the exhibition stand, on the other hand, is only limited to a few days. Nextrade offers solutions with its partners to capture and digitise the real space or exhibition stand with a special camera.

With a digital twin of the exhibition stand and the direct order function in the international B2B marketplace Nextrade, the stand can be used 365 days a year for new and existing customers.
Many brands have already set up a showroom to present their products throughout the year. The use of the exhibition stand, on the other hand, is only limited to a few days. Nextrade offers solutions with its partners to capture and digitise the real space or exhibition stand with a special camera. The different assortments or themes are then directly linked to the supplier’s Nextrade B2B shop. With the extensive product and image data in Nextrade.Data, buyers have all the information they need for a simple digital order. “We work very closely with our partners 747 studios, who create 3D animations, and Twenty2Eleven, for the 360° images of the showrooms. Together we have worked out attractive price packages for our customers,” says Claus Tormöhlen, nmedia GmbH.
The visitor tour in 3D or the 360° tour are particularly exciting for new customers. Because this way they can gain a visual insight and get to know the product range of the brands even without an appointment on site, appointments with the sales force in the digital space including chat function are possible.
“We see the digital walk-through of the showrooms as a great benefit for brands and buyers”, explains Philipp Ferger, Managing Director of nmedia GmbH and Head of Consumer Goods Fairs at Messe Frankfurt. “The brands can now present their portfolio in an even more personal and individual way. Buyers benefit from the simple and intuitive guidance and reach their destination with just a few clicks.”