Asos and Fashion-Enter Partner with Kornit Digital for Sustainable On-Demand Textile Production
Thursday 06. May 2021 - Kornit Digital, a worldwide market leaderin digital textile printing, announced that global online fashion retailer ASOS and its supplier Fashion-Enter Ltd. are implementing Kornit Presto to explore the future opportunities presented by on-demand manufacturing.
Global online fashion retailer and UK supplier teaming with Kornit for adoption of efficient, low-impact direct-to-fabric digital textile printing with zero water waste and accelerated production speeds
Kornit Presto is the most advanced single-step solution for direct-to-fabric printing, enabling Fashion-Enter Ltd. to rapidly deliver test-and-repeat small product runs on behalf of ASOS. These production capabilities will enable ASOS and Fashion-Enter Ltd. to imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes.
“Adopting innovative new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain, in line with the aims of our Fashion with Integrity programme,” says Simon Platts, Responsible Sourcing Director at ASOS. “Streamlined print and workflow means we can explore the full potential of this innovative technology, further enhance our ability to react quickly to seasonal shifts in demand, and establish more efficient, lower-impact production processes.”
“The future of fashion will be driven by e-commerce and a more conscientious consumer, one who demands unlimited means of self-expression and will shop only with brands that live up to their values,” says Chris Govier, KDEU Managing Director. “Kornit Digital is the technology partner for brands that want to meet those needs and work towards a more ethical textile industry through the adoption of digital, on-demand production, and we continue to invest in technologies, alliances, and education to achieve that goal.”
In Kornit’s pigment-based digital textile production capabilities and efficient workflow solutions, Fashion-Enter Ltd. sees an answer for brands serving the needs of today’s consumers, while reducing inventory waste and improving supply chain management and garment quality.
“We have worked with ASOS since 2008 and understand their commitment to quality ethical production and speed-of-response fashion,” says Jenny Holloway, CEO at Fashion-Enter Ltd. “Working collaboratively with both ASOS and Kornit, FEL will develop an in-house new microfactory concept providing an innovative interconnected fashion world, which has the capacity to eliminate waste, risks, limitations, and pollutants from current outdated batch production. Our designer clients from our Fashion Studio services will also benefit from a fully-integrated design service with the Presto printer incorporating one-piece flow, further pushing the boundaries in the consumer’s voice for transparent speed-of-response fashion. We foresee this unique collaboration as a major step-change in fashion today creating a new ethical and sustainable fashion community.”