Inkjet & Digital Printing

Ricoh Business Booster EDGE launches to accelerate growth and business resilience

Wednesday 21. October 2020 - Ricoh Business Booster EDGE (RBB EDGE) is bringing development tools that create stronger business models to accelerate growth and drive production digitalisation for Print Service Providers (PSPs). Building on the successful Ricoh Business Booster educational website, RBB EDGE is being launched to deliver a more personalised consultancy and tailored post-sales support for PSPs.

The unique digital print development programme will support clients looking to offer new services and develop enhanced value propositions with tools, advice and methodologies. A vital step in building new value is for PSPs to create strong and sustainable business models. To help achieve this Ricoh will be partnering with Strategyzer, the trusted corporate innovation strategy, training, tools and software company, to providePSPs with access to key innovation tools. RBB EDGE will help business owners, production directors, print sales and marketing professionals:
· Experience how innovation can deliver new revenue and drive efficiency.
· Discover how to create and build new business models.
· Create effective marketing plans using innovative marketing techniques and technology.
· Learn routes to growing value to new and existing clients.
· Elevate print salespeople’s potential to capitalise on new digital print opportunities.
· Develop customer communications management strategies for clients.
Eef de Ridder, Vice President, Commercial and Industrial Printing Group, Ricoh Europe: “The pandemic led us to accelerate the introduction of RBB EDGE – and adapt the programme’s focus to supporting PSPs as they pivot into the new world of print. The entire programme will cover a multitude of areas where our clients have asked for help which includes capitalising on the opportunities arising from an effective ecommerce (web2print) strategy. And helping them to design and implement marketing strategies to attract new clients.”
Said Andy Martiniello, Strategyzer’s Head of Growth: “Today’s global uncertainty makes it even more important to find ways to compete on business models and balance resources between focusing on the core, while exploring new ideas.”
RBB EDGE is being introduced across EMEA over the next six months.
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