Hahnemühle supports photo art campaign Prints for Wildlife
Tuesday 13. October 2020 - More than 100 photographers from all over the world had one goal in the summer of 2020: to give hope to Africas animals, nature and people in times of Corona. This is the short version of the idea of Prints for Wildlife. The worlds best wildlife photographers and young photographic talents from the African continent donated their strongest motifs.
The pictures were sold as limited FineArt prints for a good cause – for a total of 660.000 dollars. Hahnemühle supported the project with the new and award-winning Hahnemühle Hemp paper and an additional donation from their own Green Rooster environmental initiative.
Photographers Pie Aerts (Netherlands) and Marion Payr (Austria) initiated “Prints for Wildlife”: “Just because we cannot travel to these parks because of Corona does not mean that we cannot provide meaningful support. That’s why we have joined forces with dedicated and generous international wildlife photographers for an extraordinary limited-edition fundraising campaign to support local communities and wildlife reserves during the COVID-19 pandemic”.
For $100 each, “Prints for Wildlife” had sold over 6000 collector’s prints within a month. 660,000 dollars were raised. Hahnemühle donated a further €10,000 from its environmental initiative Green Rooster. The entire donation goes to African Parks, a non-profit organisation that manages 18 nature reserves in 11 African countries. “Thanks to this incredible support, we are able to protect biodiversity – from vast tropical forests to brilliant blue seascapes – to prevent poaching and the illegal trade in wild animals and to protect the species at their source,” said Lindsey Watcham of the African Parks Organisation.
All FineArt photo prints were produced by Gallery Color – a professional Dutch print studio – on the new Hahnemühle Hemp paper made from one of the oldest and most diverse natural fibres in the world. “It is the perfect paper for the incredibly gripping and emotional animal photographs that were sent to donors all over the world. We support the sustainability idea of the ‘Prints for Wildlife’ initiative to protect endangered species and habitats in Africa. Our hemp paper and our Green Rooster donation contribute to the great international success of the project,” said Eveline Eisermann, responsible for marketing and communication of the Digital FineArt papers at Hahnemühle.