Inkjet & Digital Printing
Memjet Powers New Gallus Smartfire Digital Label Press
Friday 06. July 2018 - Inkjet technology supports fast, easy, economical production of high-quality labels
Memjet announces that the Gallus Group, a member of the Heidelberg Group, has utilized Memjet printing technology to power its new, full featured value offering for digital label printing, the Gallus Smartfire. Memjet technology gave Gallus the core elements it needed to introduce a cost-effective label-printing solution that could produce high-quality labels for a variety of markets. The Memjet-powered Gallus Smartfire opens new business opportunities for those looking to produce ultra-short run digital labels. The solution was featured at the Gallus Innovation Days 2018, held last week in St. Gallen, Switzerland.
“As brands increasingly personalize their products and marketing campaigns, the demand for digitally printed short-run labels has expanded,” says Kim Beswick, general manager of Memjet Desktop and Mini Press Systems. “Memjet printing technology supports this transformation. Our core technologies enable partners like Gallus to create compelling solutions that offer label converters and commercial printers the speed, quality, and cost benefits they need to offer digital, short-run labels.”
Simple and affordable Label Production
Gallus’s wealth of label expertise has created a powerful solution that brings affordable, high-quality, fully finished label-printing capabilities to a newly emerging value segment.
The Gallus Smartfire is an economical solution, requiring a much smaller capital investment than other fully featured digital-label presses. The solution comes with a small ecological footprint that makes it easy to produce environmentally friendly labels using a single standard electrical source without any volatile organic compounds (VOCs) or special venting requirements.
“Creating a digital-labeling solution with the features and functionality needed to meet today’s market opportunities required creative thinking and the right partner,” says Michael Ring, Vice President of Digital Solutions at Gallus. “Working with Memjet enabled us to bring 1600 x 1600 dpi quality to an affordable solution that can essentially work anywhere. We were pleased with the response the solution received at the Gallus Innovation Days, and look forward to expanding the labeling opportunity to new markets and users.”