Federico Gonzalez is Pixartprintings new Marketing & Sales Director
Tuesday 07. November 2017 - He heads a new drive to conquer the European market
Pixartprinting has many unique features that set it apart from other businesses. The company, which has just celebrated its 23rd birthday, created the web-to-print market in Italy, before exporting its winning model abroad. It currently has 600,000 active customers, 700 employees working at its 376,000 sq. ft headquarters near Venice and 400 products in its catalogue, with a total of 3 million possible combinations. It completes 10,000 print jobs a day, equating to 3 million packages sent every year to over 50 countries. Indeed, Pixartprinting has a dedicated in-house marketing team, predominantly focused on online advertising, comprising 45 employees with significant skills and experience. This department is now headed by Federico Gonzalez, who began work as the new Marketing & Sales Director on 1 October.
Originally from Argentina, Gonzalez moved to Italy as a 20-year-old to further his career as a professional athlete; he was part of the Argentinian national handball team. He continued his studies in Italy and increasingly developed a passion for marketing. After graduating in Business Administration and Management, specialising in marketing, from Ca’ Foscari University in Venice and completing a range of professional experiences, Federico joined Pixartprinting. So began a long and stimulating career path, which saw him covering increasingly important roles: from being a problem solver in the customer care team to Digital Marketing Manager, and from Commercial Manager to his current role as Marketing & Sales Director. “Pixartprinting is a unique company, not just because of its undisputed leadership in the market, but also because of the opportunities it offers to develop skills within the company, which is what happened to me. One of the firm’s strong points is undoubtedly its ability to instil in its employees a passion for their work, which pushes you to work as a team to achieve increasingly ambitious milestones together”, Federico said.