Consumables
VisualCom and increasingly dynamic in-store promotions
Monday 06. March 2017 - Guandong presents Dotty & Wally and Ferro Paint, the latest products for Spot Déco
Pioneer of a new approach to in-store promotions, Guandong introduces Dotty & Wally and Ferro Paint, the latest products of Spot Déco, a concept that identifies a line of innovative solutions characterised by ease of use and the immediacy of communication. They are part of the smart products range that allows you to change the look of spaces and stores in real time and with little effort, customising not only store windows, but also furniture, walls and floors.
Dotty & Wally are two products designed for effective in-store communication. Unlike traditional overlays, Dotty is characterised by glue dots and this facilitates the application of stickers and graphics on smooth surfaces, avoiding unsightly air bubbles and creases. Wally is a wall sticker with an elegant texture, particularly easy to apply and just as easy to remove and replace.
Ferro Paint is part of the Magnetic product line for decorating flat surfaces. It can be applied on walls, panels or room dividers that draw attention to custom graphics printed on a magnetic base. Ferro Paints winning characteristic is that is possible to use superimposed layers of magnetics to create messages and decorations that increase the communicative power. The magnetic bases can be printed using all the latest technologies and allow you to easily customise small and large surfaces, without the intervention of specialised professionals. Promotional campaigns, infographics and the design of the store can be changed more frequently by the staff themselves.
“Our product range for Spot Déco offers an ever-increasing range of ideas and products to support in-store promotion, explains Fabio Elmi, Guandongs Marketing Director. For this concept, we have developed solutions that can be created with Window Graphics, Interior Décoration and Floor Graphic. This is because Spot Déco combines, in a single solution, all the supports that respond to current market trends, which also demand increasingly dynamic and fast in-store communication that is in step with the times”.
Spot Déco by Guandong completes its offer with Nano-Tack Technology materials, different types of Cling, product lines for Floor Graphic and its Textile range dedicated to LED backlighting.