Packaging

Avery Dennison Enables Omnichannel Success With RFID Technology at NRF 2017

Thursday 19. January 2017 - Exhibitor Insights panel to feature top performance retailers and RFID experts

Avery Dennison Retail Branding and Information Solutions (RBIS) (NYSE: AVY), a global leader in apparel and footwear branding, labeling, and RFID solutions, will attend the 2017 National Retail Federation’s (NRF) Annual Convention and EXPO. The company will host an Exhibitor Insights discussion with performance brands lululemon and adidas on how RFID is a key enabler in omnichannel success and will showcase its latest innovations in RFID solutions, Janela Smart Product Solutions, designer partnerships, and its printer products series.

Through its RFID innovations, Avery Dennison is enabling the connection between the physical and digital worlds, connecting products with the internet of things to improve consumer omnichannel experience.

“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, vice president and general manager, Global RFID, Avery Dennison. “As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels. RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”

Panel Discussion: RFID as Key Enabler of Omnichannel Success

Avery Dennison will host the Exhibitor Insights panel discussion on Tuesday, January 17, 2017, 4-4:45 p.m. ET in the Level 3 EXPO, Room 3 at the Javits Convention Center. The panel, “RFID as a Key Enabler of Omnichannel Success,” will focus on how RFID is paramount to driving a successful omnichannel strategy and creating seamless consumer experiences. Panelists will discuss topics ranging from the impact of RFID on consumer experience to successful RFID adoption across the performance market.

Francisco Melo, vice president and general manager, Global RFID, Avery Dennison, will moderate the panel, joined by retail leaders and RFID experts, including:

Jonathan Aiken, director, IT, Retail Store Technology Operations, lululemon
Tobias Steinhoff, senior director, Business Solutions, Global Sales, Direct to Channel and Franchise, Adidas Group
Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University
“The foundation for successful omnichannel retail is inventory accuracy, enabled by RFID,” said Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University. “Without RFID, a typical bricks-and-mortar retailer has about 60 percent SKU-level accuracy, which is not acceptable in today’s retail environment. To provide a superior customer experience, a retailer must know what they have and where they have it. Otherwise, customers will easily find another retailer who can meet their needs.”

EXPO Booth

Avery Dennison will present its latest solutions at NRF’s EXPO, allowing participants to journey through the retail omnichannel experience, interact with live demonstrations, and explore the company’s integrated global solutions and products. The booth will feature:

Integrated Solutions for Multiple Industries
Avery Dennison to display several of its latest integrated solutions and innovations for the retail, apparel, cosmetics, accessories, footwear, and food industries, including: RFID driven omnichannel innovations; in-store price management solutions; and markdown, reticketing, and backroom pricing applications. The latest innovations in RFID inlays demonstrate how the company’s products meet the demands of the retail industry, combining high-density, close-proximity performance with long read-range.
Rochambeau Interactive Smart Jacket, Featuring Janela Smart Product Solution
Avery Dennison to feature the smart digital jacket via its collaboration with New-York based Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist. Powered by Avery Dennison’s Janela Smart Products Solution and EVRYTHNG’s intelligent IoT cloud, the ‘BRIGHT BMBR’ connected jackets feature interactive and fast response codes and NFC, giving consumers access to exclusive, personalized experiences in dining, art, retail and fashion. View the ‘BRIGHT BMBR’ smart product experience here: http://brightbmbr.nyc.
Real-Time Inventory Visibility with Intel’s Responsive Retail Sensor (RRS)
Avery Dennison will create a unique RFID-enabled omnichannel retail experience at NRF, showcasing real-time inventory visibility with Intel’s Responsive Retail Sensor (RRS). Attendees will take part in a live demonstration to explore how Intel and Avery Dennison collaborate to help retailers improve in-store inventory and omni-channel execution.
Interactive In-Store Experiences with RFID-Embedded Accessories
Avery Dennison will feature its collaboration with Sarah Angold, jewelry designer and Vogue Italia’s “Vogue Talents” award-winner. Angold’s custom-made accessory pieces, embedded with Avery Dennison’s RFID technology, trigger unique interactive mirror experiences in collaboration with Oak Labs. Attendees will participate in an RFID-enhanced retail experience as the mirror displays item-level product information and styling recommendations, among other interactive features.
Innovative Printer Solutions
Avery Dennison will showcase the latest advancement in its Monarch Freshmarx series for improved food labeling precision and accuracy, and the Monarch 9419 hybrid printer, which enables applications such as pricing, shelf-labeling, reticketing, and omnichannel order fulfillment. The Pathfinder handheld “scan, print and apply” solutions for in-store and backroom price marking needs will also be presented, in addition to the ADTP1 barcode printer and RFID encoder for production of carton and pallet labeling, item-level tracking, and apparel hang tag printing.

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