Business News
Color In Sight: A Documentary on the Details of Color in Design by TEALEAVES
Thursday 29. September 2016 - TEALEAVES tea company brings together top names in design and innovation to explore the details of color in design
-Today, luxury tea brand, TEALEAVES, released Color In Sight: A Documentary on the Details of Color in Design, that explores the potential of color to excite and convey stories and values. It features some of the top names in design and innovation, including the “first lady of nails”, Co-founder of OPI Suzi Weiss-Fischmann, Herman Millers Laura Guido-Clark, Laurie Pressman of the Pantone Color Institute and former Innovation Director at Nike, Dave Schenone.
In an increasingly digitally connected world, research from Microsoft Corp. has shown that the average human attention span has fallen from eleven to just eight seconds. Thats one second less than that of the goldfish, believed to retain a solid nine. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously. By sharing the experiences of these experts, TEALEAVES goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services.
“In luxury, its the details that matter and the detail of color is so important in what we do – from the inside, the product, to the outside, the packaging. We hand blend our teas specifically for color, alongside aroma and taste, with understanding that the first taste is with the eyes,” says TEALEAVES CEO Lana Sutherland.
“When we craft custom blends for our clients, we treat blending for color as importantly as blending for aroma and taste. For example, instead of blending iced teas to look dark and saturated like the industry standard, we blend our iced teas so that they are more rich and golden in hue, reminiscent of scotch on the rocks. This added effort gives our blends more character and creates a more luxurious experience, suitable for the environments in which they are served: five-star hotels and Michelin star restaurants.”
“TEALEAVES has helped inspire creativity in the kitchen and bar for over two decades, and we are now expanding into the homes of designers, innovators, thought-leaders, and tea lovers. The documentary is a first step in this direction. We documented our journey to share with the world, with belief that the best condiment to any cup of tea is wisdom to share and a great story to tell. From PANTONE and Herman Miller to Kidrobot, the Cornell Food and Brand Lab, EnChroma, and Michelin-awarded Juni, all of these experts volunteered their time for this exciting project,” says Sutherland.
Color In Sight was released through the online exhibit, paletteforyourpalate.com, a color collaboration between TEALEAVES and global color authority PANTONE that showcases the strong influence color has on food and drink experiences. The exhibit features the tea cocktail, tea entrée, and tea dessert creations of 30+ world-class chefs and mixologists using TEALEAVES Whole Leaf Pyramid Teabags as muse, and has gained traction among food aficionados and design circles, alike.
Color In Sight features the following experts of industry and academia:
Adam Brumberg – Deputy Director, Cornell Food and Brand Lab
Laura Guido-Clark – Creative Director of Materials, Herman Miller
Executive Chef Shaun Hergatt – Two-Star Michelin
Frank Kozik – Creative Director, Kidrobot
Dr. Donald McPherson – Co-Founder, EnChroma
Laurie Pressman – Vice-President, Pantone Color Institute
Dave Schenone – Former Equipment Innovation Director, Nike
Dr. Karen B. Schloss – Former Assistant Professor, Brown University
Ann Stone – Lecturer, University of British Columbia
Lana Sutherland – CEO, TEALEAVES
Suzi Weiss-Fischmann – Co-Founder, OPI