Packaging
Brands given unique opportunity to print their name on the future
Thursday 07. July 2016 - The media world transported to 2020 for a one time only premiere
Brands and forwards thinking marketeers have been given a unique opportunity to be a part of the future at the premiere of the worlds first immersive novel – The Frequency Effect. Set in an exclusive rooftop location in London on July 19th, the event brings together all the elements from the book set in 2020, including technology company Tatio, clothing brand Shutlife and food company Jinkfood. With live DJs, music from The Split Lives and immersive performances, it will be an evening never seen before.
Brands are being given a unique opportunity to play their part and stand out from the crowd, becoming a lasting part of the cinematic novel, currently promoted around London. Streamed globally, the evening will introduce a completely new format for the visual arts by combining a linear story with interactivity and music. It can be read as a book from start to finish, with the added excitement that the reader can discover the immersive scenes, including a full soundtrack which is very much a part of the story. In doing so, the reader discovers the world in which the main character lives and develops their own connection to the story. Similar to movies such as The Matrix and Minority Report, the novel creates an alternate reality just a few years into the future.
As part of their involvement, brands will become a permanent sponsor of the event, be visible on the live stream and profile their products to the exclusive audience of attendees from across the entertainment, arts and media worlds. There are limited places and all suggestions need to be emailed to dan@thefrequencyeffect.co.uk by Tuesday 12th July.