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NEWSCYCLE Solutions honors GoErie.com with 2016 Innovator of the Year Award
Monday 09. May 2016 - GoErie.com chosen for successful paywall program proven to generate new revenue, increase digital subscriptions, and bolster online advertising campaign opportunities
At its recent iConnectSolutions user conference,NEWSCYCLE Solutions selected GoErie.com as the winner of its 2016 Innovator of the Year Award.
The annual Innovator of the Year Awards honor a media company using Newscycle software to create impactful programs that make a measurable impact on growth and new digital revenues.
GoErie.com received the 2016 award for its GoErie.com Paywall initiative. With the paywall in place, GoErie.com experienced a 145% increase in revenue from new 2015-2016 digital subscribers over new subscriptions in 2014-2015.
The GoErie.com team used Newscycle Digital CMS templates and scripts, integrated an Application Program Interface from Syncronex, which powers Newscycles Digital Paymeter system. The inline paywall was designed to increase revenue from new digital subscribers and all-access print subscriptions, expand analytics and reporting capabilities, and improve the overall user experience.
The award was presented to GoErie.com by Newscycle CEO Preston McKenzie at Newscycles annual user group conference held last week in Bloomington, Minnesota. Ben Smith, the Webmaster at Erie Times-News, received the award on behalf of the Erie Times-News Audience Development team, and CyberInk, a digital agency backed by GoErie.com based in Erie, Pennsylvania.
“We are proud of this award,” said Smith. “Implementing our paywall using the Syncronex API on Newscycles platform not only fills an immediate need to drive revenue by attracting digital subscribers via internal access to online marketing messaging, it improves the user experience and serves as a stepping stone to a larger data initiative that will give us a 360-degree view of our audience. Along with the dramatic increase in revenue, we have also experienced a 22% increase in all-access print buys, and 1,300 new registrations for all-in digital access for current print subscribers.”
Smith continues, “There are additional revenue-generating opportunities from the audience segmentation piece of this project. We are able to use behavioral targeting to sell more effective online advertising campaigns.”
“We sincerely congratulate GoErie.com on their achievements, and are pleased to honor them with the Newscycle 2016 Innovator of the Year Award,” said Newscycle CEO, Preston McKenzie. “Media companies are always looking for ways to generate new revenue. The GoErie.com Paywall program and the remarkable results they are experiencing are a great example of what can be attained in partnership with Newscycle and our systems.”