Consumables

Smash hit for Asphalt Art thanks to two new products at FESPA in Cologne

Friday 12. June 2015 - There was a feeling of relief to see in the faces of the Asphalt Art Team when the FESPA in Cologne closed its doors last Friday at 4 pm. Five intensive days were over. Nevertheless, there was a smile in the face of all participants as it was a very successful exhibition. This was not only because of the standard products from our range but also thanks to the announcements of our two new products. But everything in turn now...

It was the biggest booth who was presented by Asphalt Art on an exhibition so far. In addition, it was a booth that was accessible from every side. The motto was sports generally and with a printed tartan track on the floor we could even offer something for the runners amongst the visitors. The TexWalk applied on the floor was a highlight and eye-catcher for everyone who passed our booth. And with our application we could attract the stream of visitors. Conversations were held about TexWalk, AsphaltArt but also the vinyl variations and the SoftWalk and all the differences between these products. However, sooner or later, the same question came up: Do you have any new products? We were happy to answer with a clearly “yes”.
We had a lot of requests in the last years for a film that can be used for indoor sports such as handball or basketball. For some of these campaigns TexWalk was being used very successfully. However, the advertisement at indoor tournaments should be reusable and changes a lot.
Reusable solution for indoor sports floors is called AthleticWalk
AthleticWalk is one of two innovations that Asphalt Art presented to their visitors at the FESPA. It’s the first product in the range of AAI that got a laminate for the surface. AthleticWalk is a vinyl film with a newly developed adhesive. You can hardly feel it with your fingers, however, once applied on the surface, the adhesive develops its adhesion and adheres firm and safe on the surface. The protection laminate has a R9 certificate and therefore the same coefficients of friction as the indoor sports floor. The whole sandwich is now not only repositionable but also reusable.
After the campaign you can take away the film carefully so it doesn’t get damaged. Afterwards, you put it back on the backing. This process is several times possible. Therewith, AthleticWalk offers for the first time a universal solution for indoor sports. The amazement of the visitors was enormous and the on-site adhesive tests convincing.
Marmor until now a No-Go – StarWalk is the solution
Until now, there were always surfaces that weren’t really best friends with self-adhesive films. Marble and treated natural stone were one of these. Of course the adhesion was perfect, but most of the time better than the user actually was asking for. The results were discoloration of the stones and adhesive residues – both difficult to remove as it was on an open-cell material. Aggressive cleaners were also not allowed on natural stones. Therefore, the application on marble and treated natural stone was almost impossible.
The solution offers the same adhesive technology as AthleticWalk has – a special synthetically adhesive that adheres excellent on the stone without any residues. This adhesive on a printable vinyl with a R11 laminate is the new StarWalk.
StarWalk allows not only a reposition on the surface, but also guarantees an absolutely residue-free removal. The product we presented as an innovation at the FESPA was like a little revolution for the visitors. The implementation of campaigns on surfaces is with these two new products not only easier, but also more low-risk and more reasonably priced. The first samples could be presented and distributed and the demand on more samples still didn’t lessen!
The first production is in progress and should be done by the end of June. The new material will be available in 1.372 m width with the appropriate laminate.