Consumables

UPM papers on show at World Publishing Expo 2014

Wednesday 15. October 2014 - World Publishing Expo 2014, starting today 13th October in Amsterdam has gathered 8000 decision-makers from 80 countries for the largest international event for news publishers and suppliers. UPM is present at the exhibition and showing its strong commitment to paper and publishing industry.

“We are happy to be back after a few years’ absence and use the opportunity to meet our customers and show our commitment to newspaper publishing and coldset printing. The publishing industry is in the middle of a transformation, but paper still has a vital role in today’s media mix,” says Ken Ehrnrooth, Head of Sales at UPM Paper ENA, Newspaper Publishing.
Your Smart Choice
This year’s main theme ‘UPM paper – Your Smart Choice’ highlights UPM’s commitment to paper and to the publishing industry, and underlines UPM’s continuous development in this field.
“UPM has a profound understanding of the publishing industry and the needs of our customers – and our product range is geared towards meeting these requirements,” says Ehrnrooth. “We take pride in providing consistent quality, reliable deliveries and innovative solutions for our customers. That’s what our customer promise ‘UPM paper – Your Smart Choice’ is all about.”
In addition, UPM has a strongly driven continuous improvement process, to make sure that its offering will be competitive coupled with strong performance in safety, environment and quality.
A Briter Approach
At the World Publishing Expo 2014 UPM introduces an even more comprehensive range of machine finished grades meeting publishers’ future needs for end uses such as supplements, inserts, flyers, books and catalogues.
UPM Brite 80 C is the latest newcomer to UPM’s product range for coldset web offset printing.
“UPM Brite 80 offers an interesting alternative for publishers and printers who wish to stand out from the competition with improved added value papers,” Ehrnrooth says.
UPM Brite 80 completes the already wide range of UPM’s 100% recycled grades. Thanks to its raw material base, office papers, the grade generates unique brightness gains with minimal environmental impact.