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CEWE at photokina 2014: Experience the joy of photography

Monday 29. September 2014 - - CEWE is mobile - all about the new CEWE POSTCARD app and the further developed CEWE PHOTOWORLD app - New CEWE MYPHOTOS service with photokina Star awarded - Latest on the CEWE PHOTOBOOK, CEWE WALL ART, CEWE CARDS and CEWE CALENDAR brands - Retro meets mobile: Polaroid-style prints by CEWE, more design freedom with creative photos and trendy photo gifts, such as smartphone premium cases - Lifestyle spaces at the CEWE stand make the joy of photography come alive

CEWE Stiftung & Co. KGaA (SDAX, ISIN: DE 0005403901) was presenting the newest trends in the photo finishing sector at photokina 2014, the international leading trade fair for photography. CEWE is responding to mobile trends with user-friendly services and is combining the mobile world with the joy of photography and the quality of printed products. The focus in 2014 is also on futuristic and high-quality innovations. The CEWE lifestyle stand will show you the joy of photographic memories and experiences.
CEWE is mobile
The highest possible level of flexibility and the desire for products and services which fit into a mobile lifestyle – as Europe’s leading photofinisher, CEWE is constantly setting trends and converting them into new products. As well as the CEWE PHOTOWORLD app that has again been updated with new features in 2014, the company offers the right mobile application for every task: With the help of the new CEWE POSTCARD app, for example, it is quick and simple to create products such as postcards featuring your holiday snaps to send to those who stayed at home.
CEWE MYPHOTOS service with photokina Star awarded
A particular highlight at photokina 2014 was the presentation of the new service, CEWE MYPHOTOS, which is currently being launched in a beta phase. It doesn’t matter what camera was used to take the photos – with CEWE MYPHOTOS the user can access their photos at any time, anywhere, on all devices. Photos can be organized, edited, rated, shared and designed onto photo products, which can then be ordered.
A user-friendly example here is the CEWE FOTOSTATION interface. The system works very simply: The photo order can be prepared online at home and sent off. The products can be collected on a flexible basis in-store at a CEWE PHOTOSTATION at one of our commercial partners – even on the same day.
Latest on our bestseller – the CEWE PHOTOBOOK
At photokina 2014, the CEWE PHOTOBOOK will be launching new and more-varied design options and choices, for example as regards paper quality: available since the end of 2013, the CEWE PHOTOBOOK True Matte now also comes in XXL and XXL Panorama formats. Particularly great for those planning to give a personal photo book for Christmas: the premium gift box adds a high-quality touch to the CEWE PHOTOBOOK experience.
Innovations in CEWE brands
Practical and decorative ideas by CEWE are available for your own four walls: With the CEWE WALL ART interior designer there is now a service which helps you to decide on a theme, material and format. Before you have ordered, you will be shown your photo canvas in realistic surroundings. With our acrylic glass family planner, parents and children can see their schedule, as well as a likeness of themselves. Our new gallery frames make your CEWE WALL ART even more attractive and come in four different matte colours and 18 wood and metal styles.
CEWE CARDS and the CEWE CALENDAR also express the joy of photography, as they are the ideal way of sharing personal moments with others. Our range is being constantly developed in order to offer the right photo product for each occasion and taste. CEWE CARDS with video combine text and photos with moving images to bring Christmas or birthday greetings to life. Coloured envelopes make the sending of a CEWE CARD an even more colourful occasion. They are available in XL and Classic formats and in cream, pink, red, light blue and dark blue. Our range of over 1,600 design templates makes it possible to produce an individual design for CEWE CARDS. The CEWE CALENDAR is now available in 20 formats. The quality was rated top in tests by the leading German consumer group ‘Stiftung Warentest’ (10/2012). The new CEWE CALENDAR is also available as a square desk calendar in a practical and compact format of 14cm x 14cm. In A2 and A3 formats, in both portrait and landscape orientation, landscapes and nature shots are shown off to their best advantage. The popular A4 wall calendar has space for the most beautiful family photos and is a great choice for under the Christmas tree. All of the products from Europe’s leading photo service come with a customer satisfaction guarantee, which was introduced in our quality overhaul.
Retro meets mobile – capturing trends in photography and photo gifts
Whether it is our classic photo prints or the large variety of photo gifts we offer, CEWE is always offering innovative ways of enhancing the appearance of your personal photos. Regardless of whether it is the trendy retro Polaroid-style prints, the creative photos or the premium cases for smartphones and tablets that are newly available in a matte design: All our products meet the high quality standards of the European market leader.
Lifestyle spaces at the CEWE stand make the joy of photography come alive
CEWE products give enthusiastic photographers the opportunity to make their memories into printed showpieces. The CEWE lifestyle stand offers lifestyle spaces which show you the joy of high-quality and individually-designed photo products, which are specially designed and created for photokina. Visitors to the stand can find inspiration and get an impression of how individually the joy of photography can be experienced with CEWE brands and product range.
“With the mobile innovations and new releases that we are presenting at photokina, we are combining quality and mobile trends to make photography even more enjoyable,” summarizes Dr. Rolf Hollander, CEO of CEWE, on the topic of 2014’s highlights. “CEWE MYPHOTOS is an example for further innovation that focuses on added value for customers.”