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Concept Communications Group Boosts its Multi-Channel Marketing Services with DirectSmile Cross Media version 6 from Transeo Media

Wednesday 07. May 2014 - Leading marketing services and digital print supplier, Concept Communications, has installed DirectSmile Cross Media version 6 software at its new production facility in Essex, UK, to provide customers with improved personalised, multi-channel marketing communications that deliver increased ROI.

Working with UK distributor Transeo Media, Concept Communications was able to integrate the new software system and begin its first project combining print and personalised URLs (PURLs) within just four days.
“Transeo Media has provided an incredible service, ensuring that DirectSmile Cross Media could be installed and underway in no time at all. It’s been a totally seamless transition for us and easily integrated into our existing workflow,” states Paul Cooke, Director, Concept Communications. “Our company started as a digital printer with HP Indigo technology, focusing on quality, project management, personalisation and variable data solutions. Our new DirectSmile platform enables us to become a complete solution provider to marketing, creative and print management departments and enables us to link print, mobile and online media in order to increase the effectiveness of any single campaign.”
DirectSmile Cross Media’s user-friendly design allows companies and marketing teams to generate sophisticated, personalised marketing or communications materials across a range of different channels without the need for high level technical skills. In addition, response measurement can be used to add further value, whether the aim is to collect more data from the recipients or to provide an accurate report on response rates and the campaign’s success.
“Forward thinking companies like Concept Communications understand the added value they can offer their customers beyond just digital print. Becoming a multi-channel marketing communications provider they can help ensure long-term customer relationships by providing the full end-to-end solution.” says Neil Bather, Managing Director, Transeo Media.
As well as enhancing the company’s services to existing customers, the installation of DirectSmile Cross Media has also opened up new business opportunities for Concept Communications.
“DirectSmile Cross Media covers so many areas of campaign management in one system and, complementing our two HP Indigo 7000-series presses, gives us an integrated workflow which other suppliers will find hard to match,” says Paul Cooke. “It’s a proven technology that Transeo Media helped us to mould into exactly what we needed to provide a complete solution to brands and marketing agencies.
“A lot of companies hold customer data but don’t know how to use it. Our aim is to work with them to understand their marketing and business objectives and generate a targeted campaign that delivers high ROI. DirectSmile Cross Media provides the platform for us to not only launch this service, but hit the ground running and meet our customers’ needs immediately.”