Packaging

Ball Introduces New Matte & Gloss Printing Technology to Enhance Shelf Appeal of Aerosol Packaging

Wednesday 16. October 2013 - Ball Corporation (NYSE: BLL), one of the world's leading suppliers of metal packaging, introduced its Matte & Gloss printing technology for impact extruded aerosol cans and beverage bottles at the 28(th) FEA International Aerosol Congress in Madrid.

By enabling customers to combine the two finishes on the same can, the Matte & Gloss printing process can help differentiate and enhance a product’s shelf appeal through sight and touch. Matte & Gloss can be applied to any design or color for a contrast effect where the gloss reflects light and the matte offers a subdued soft look.
Another innovative technology in Ball’s printing arsenal, which also includes tactile, pearlescent and hot stamping capabilities, Matte & Gloss is available on Ball’s impact extruded aerosol cans and beverage bottles.
“As the global packaging leader, we’re able to leverage our cross-enterprise expertise to continually innovate and introduce industry-leading solutions, like our new Matte & Gloss printing technology, which help our customers build and differentiate their brands,” said Dan Rabbitt, vice president and general manager, Ball Aerocan Americas, a division of Ball’s global metal food and household products packaging segment.