Consumables
Opinion Column – Post Fespa 2013
Friday 12. July 2013 - Spontaneous comments by Fabio Elmi - Sales & Marketing Director of Guandong Italia Srl
We put ourselves up to the European market as a new link in the distribution chain, making us as process guarantors. This is a business model that appeared immediately innovative, starting from our first attendance at FESPA exhibition, in 2009. The 2013 edition of FESPA has confirmed once more that European distributors and OEM have deeply understood our innovative mission and this is the reason why they recognize us as a qualified partner.
A further demonstration is the growing demand for Guandong media, available in both unlabeled or labeled version. On the strength of our recognized high quality, we have recently renewed our strategy, by signing up exclusive partnerships for the commercialization of our products. A natural evolution aiming to the success of our brand, which is synonymous of guaranteed quality. This philosophy has led us to invest, over the years, in the careful selection of producers and in the study and development of unique formulations. And today we enjoy the benefits of this work, with a special and natural achievement: Guandong brand is associated with quality and innovation.
International events such as FESPA are special moment for our Company, not only to present our offer, but also to gather new input on market trends to be transferred to our R&D department, which is constantly working to develop newer and newer formulations. Beyond expectations, the positive feedback received for the new products presented on the occasion of the event, through an exhibition area full of applicative examples. Great enthusiasm for the two big wall installations “The Magnetic World” and “The Ferite World”: two representations of the potentialities of Magnet Visual Com, versatile high impact products, suitable for increasingly dynamic communications. On big display walls with lighted rotating glasses, we have also clearly illustrated the performance of the new items of Window Graphics Collection: a real revolution in interior design. Each support has been studied to meet specific needs. Double Way Vision Image, for example, is a partially transparent solution, that, thanks to the use of a particular ink for the weft printing, let half-view from one side of the glass to the other. The result is an elegant and harmonious vision of the image in both directions with a see-through effect.
We can say our ace in the hole is a deep knowledge of the specifics of each of our product, which give us the possibility to offer to our customers and partners the right advice for the choice of the best media ideally suited to individual needs. From the light effects of One Way Vision Night&Day to the Sandblast, from the Cling to the Floor Graphic, up to Backlit 560g, the new opal banner with an incredible diffuse lighting effect. It was impossible not to notice the life-size made totems to present PolyFLAT, the full-plastic super-wide multilayer, the largest in the world (3,20 m width).
A balance therefore more than positive for our fifth appearance at FESPA insomuch as we have confirmed our presence for 2014 edition.