Business News

PeoplePRINT Launches Online Printing Marketplace at TechCrunch Disrupt NY 2013

Monday 29. April 2013 - Australia's original online brochure printing supermarket will demo its disruptive technology in the e-commerce section of TechCrunch's Startup Alley

PeoplePRINT, an early stage company based in Melbourne, will launch the world’s first online printing marketplace tomorrow at TechCrunch Disrupt NY 2013. Australia’s Original Online Brochure Printing Supermarket will also demo its disruptive technology in the e-commerce section of TechCrunch’s Startup Alley.
John Weichard, CEO of PeoplePRINT, says, “Printing is the next massive online aggregation opportunity. Yes, printing! It’s a global, underestimated industry that spends $724 billion a year. That makes printing, the original disruptive technology, more than 10 times larger than the relatively miniscule $67 billion music industry and over 15 times larger than the relatively infinitesimal $47 billion spent a year on online advertising.” Paraphrasing another Aussie, Crocodile Dundee, Weichard quips, “That’s not a business opportunity; this is a business opportunity.”
Weichard adds, “Online printing removes the final impediment in a fragmented industry where providers are kept artificially small and the way printing is currently bought and sold adds about 30% of direct cost to every job. PeoplePRINT aims to be the category killer in online printing just as iTunes is in music, Amazon is in books, Trip Advisor is in holidays, TechCrunch is in tech news, eBay is in second hand goods, and Zappos is in shoes.”
How it works
PeoplePRINT enables print buyers to choose the brochure that meets their needs, and then compare the prices of selected quality printers. Print buyers then upload their artwork, approve their thumbnail proof, proceed to check out and pay for the job. PeoplePRINT independently verifies and certifies the artwork and sends print buyers a certificate that their artwork is fine and will produce a high quality finished product.
PeoplePRINT then delivers the artwork deep into the print provider’s production system for priority processing. The print provider prints the job and PeoplePRINT’s courier delivers the job directly to the print buyer’s door. The print buyer accepts and approves the job and print quality. Then, PeoplePRINT releases payment to the print provider. Finally, the print buyer tells friends, family and colleagues how much they love Brochure Printing Online.