Packaging

LABELS ENHANCE NATURAL LOOK FOR BEAUTY RANGE

Tuesday 16. April 2013 - Eye-catching 'no label-look' labels from Payne are helping to create on-shelf impact appeal for a range of organic Argan Oil beauty products from leading supplier Dr Organic, which are being sold exclusively through Holland & Barrett.

The products from Dr Organic including Facial Oil, Eye Serum and Hair Treatment Serum, all feature a printed clear matt label which has been designed to match the finish of the bottle.
The labels are silk-screen printed and the process is underpinned with white to ensure that all the fine detail of the design is clearly reproduced.
In addition a gloss gold cold foil has been used to further enhance the fine lines and reversals and provide effective contrast with the substrate.
This enhances the vibrancy and detail of the label design for the Argan Oil Beauty products to create the ‘no label-look’ effect that makes it appear as if the design is printed directly onto the bottle, helping to ensure a high end finish and maximise the impact on-shelf.
“These labels play an important part in maximising on-shelf presence for the products and projecting a natural, high quality image,” comments Michael Lightowlers of Dr Organic.
“We have worked with Payne for several years and know the company can be relied on to create effective solutions that meet our product and branding requirements.”