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Talking Print to show ground breaking customised audio-video marketing solutions at TFM&A 2013
Tuesday 19. February 2013 - Proven technology used to boost promotional campaign response rates by 30% and add value to seasonal campaigns
Talking Print to show audio Christmas card produced for Monty Python’s ‘Spamalot’
Talking Print, the leading worldwide supplier of audio and video-embedded promotional print products, will show audio-video marketing solutions at Technology for Marketing & Advertising 2013 (TFM&A 2013), set to revolutionise the way in which consumers interact with a printed product. Visit Talking Print on Stand P4.
Talking Print will also use TFM&A to demonstrate its print audio technology through the use of one of its most recent projects. Developed for Monty Python’s hit musical comedy theatre production, Spamalot, Talking Print produced a short run audio Christmas card featuring the famous Python song, ‘Always look on the bright side of life’. This was used as a personalised greeting from the cast and crew, and was sent to key contacts, friends and family. By being produced in the UK, Talking Print was able to respond very quickly to the order and provide the high level of creativity, service flexibility and product quality expected from the customer.
David Hyams, co-founder of Talking Print, comments: “TFM&A provides the ideal opportunity to demonstrate to the creative community, the power of our technology and its potential to engage consumers/end users. Embedded audio and video in print is proven to not only extend recipient interaction, but when used for DM and promotional items, also significantly increase campaign response rates and success.”
Talking Print is a fast-track production service for the inclusion of high-quality sound or video cards in printed marketing material incorporating moving pictures, spoken messages and jingles into numerous promotional situations including in-store displays, gifts, packaging, direct mail, greeting cards and brochures.
Bespoke video brochures remain the company’s leading and most popular product, particularly for seasonal campaigns. With no minimum or maximum order quantities, and no restrictions on where the video can be placed and how it can be used, video screens could feature in almost anything, including Easter Egg packaging or even as a Mother’s Day video greeting card. The Talking Print, rechargeable, video modules utilise the latest, high resolution TFT LCD specification and are available in many different sizes including high impact 4.3″ widescreen and the latest 7″ hi-tech version with touch screen technology.
Offering a turnkey ‘partner’ based service that includes working with the customer to understand the brand and campaign objectives, the Talking Print service includes production, logistics, quality assurance, distribution and product storage. Crucially, Talking Print also helps creative’s to develop and test multimedia concepts with speed, but for relatively small financial outlay. To enable this, the company has developed a model that enables cost-effective production of small quantities or samples within a few days from order placement. This facility helps clients gain familiarity with the medium, quickly develop their concepts and demonstrate their ideas to customers – Ideal for high-impact seasonal campaigns.
David concludes: “The most exciting part of bringing these products to market, has been working with creative’s to explore the opportunities to enhance the printed medium. In doing this, it quickly became obvious that the full creative potential of this technology is yet to be explored, and that it is limited only by our imaginations.
“What’s more, it has been great to dispel the myth that incorporating this technology is cost prohibitive, demonstrated by our customer case studies and rapid market adoption. Visitors to our stand at TFM&A will see that user experience and ROI from projects using audio and video-embedded print, speaks for itself.”
Since the company was founded in 2011, Talking Print has developed a string of successful multimedia campaigns for several leading national corporations in the retail, food and beverage and leisure sectors.