Business News
Printerland Enhances Site Search to Generate Higher Conversion Rate and Per-Visit Value
Tuesday 15. January 2013 - -- Leading Printer Retailer Takes Advantage of SLI Systems' Sophisticated, Flexible Merchandising Tools and Implements Rich Auto Complete to Improve Customer Engagement
– Printerland has been serving the SMB market and consumers online since 2004
– Retailer chose SLI Systems to replace its previous site search solution, and is taking advantage of advanced features like relevancy, merchandising and Rich Auto Complete to increase conversions and order values
– Pinterland sees 4X conversion rate (CVR) for site search users vs. non-site search users; the CVR increase goes up to 6X for visitors who click on a Rich Auto Complete product image
– Per-visit value for site search users who click on a Rich Auto Complete product image is 6X the value for non-site search users
SLI Systems today announced that Printerland, the UK’s leading supplier of printers and printing supplies, has seen a more than four times higher conversion rate for site search users over non-site search users after implementing Learning Search from SLI Systems.
Printerland chose SLI’s full-service, hosted solution to replace its previous site search and improve the online visitor experience and increase customer engagement. The company is also benefiting from the high relevancy of the Learning Search results, and is using SLI’s AJAX technology, which speeds up delivery of results, as well as Rich Auto Complete, which automatically shows search suggestions and product images as soon as visitors begin typing keywords in the search box. Rich Auto Complete has helped Printerland increase sales and order values even more, as the company is now seeing an average per-visit value more than four times higher for site search users vs. non-site search users – and six times higher for visitors who click through on a product image from Rich Auto Complete, vs. visitors who don’t use site search.
“As our company continues to grow, we’re always seeking new ways to keep customers on our site browsing for products and making purchases. We realised that the flexible, sophisticated site search features we needed would be a welcome improvement to compliment our on-going site development,” said Christian Ralph, website manager for Printerland. “SLI’s Learning Search, and advanced features such as customised landing pages for specific keywords, merchandising banners, and Rich Auto Complete, allow us to promote our products in compelling ways. And the SLI team, with its ongoing support and attention to our needs, makes sure we’re using Learning Search to its fullest potential.”
“We like to be a true business partner to our customers, and continually innovate and advise on a regular basis,” said Shaun Ryan, CEO of SLI Systems. “It’s important to offer customisable features such as re-direct landing pages and keyword-driven banners, while also helping retailers understand how they can get creative to promote products and encourage more customers to browse longer and buy.”