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Lantronix Partners With DataVision for xPrintServer Sales and Marketing

Wednesday 14. November 2012 - New York's Largest Independent Technology Retailer to Offer iPad and iPhone Mobile Printing Solution at Retail and Online Channels for Upcoming Holiday Season

Lantronix (NASDAQ: LTRX), a leading global provider of smart M2M connectivity solutions, today announced that it has signed a sales and marketing partnership with New York-based DataVision Computer Video for its award-winning, patent-pending xPrintServer family, the first line of Apple iOS print server appliances compatible with the iPad2, iPad, iPhone, iPod Touch, and virtually any device running Apple’s iOS mobile operating system.
“Apple and Apple-related products are among our top sellers, especially during the upcoming Black Friday, Cyber Monday and the overall holiday season,” said Albert Liniado, President of DataVision Computer Video. “We are constantly being asked, by both consumer and business customers, about printing solutions for the iPad and iPhone — and thus far, only the Lantronix xPrintServer fits the bill. It’s slick and performs exceptionally well, and its ease of set up and use should be a hit with our customers.”
The partnership agreement provides for the xPrintServer family of products to be promoted and offered for sale on DataVision’s website, print catalogs, online advertisements, email promotions, and on signage and end-cap displays in its flagship retail store.
“DataVision is an ideal partner for our xPrintServer, and for practically every Lantronix product,” said Mark D. Tullio, vice president of worldwide marketing for Lantronix. “We have just kicked off an aggressive global marketing push to build awareness of the Lantronix brand, and securing partnerships with market-leading resellers such as DataVision is a key component to the strategy. Their reach into both consumers and IT professionals should prove invaluable, and the positioning of our xPrintServer in retail side by side with iPads and iPhones should serve to rapidly build brand and drive sales.”