Business News

Katrin Robertson, Group Managing Director at blowUP media Relocates to London to Help Drive Development and Growth.

Friday 26. October 2012 - Robertson is to relocate to London to oversee the UK business following the departure of Dominic Gesua, blowUP media's UK Managing Director.

Robertson, will take over the day-to-day running of the business while succession plans are considered. Robertson will continue to strengthen blowUP media’s core business of developing premium landmark advertising sites that deliver sought-after locations and audiences across the UK. Already this year the company has unveiled a new brand identity, launched a revamped website, and created a UK Site Finder detailing their expanding portfolio of Giant Posters plotted on a fully searchable map.
Robertson has been with blowUP media since 1995. In 2000 she was based in London for five years to help support and grow blowUP media’s UK business. In 2007 she was appointed to Group Managing Director of blowUP media with responsibility for Group R&D, Group Marketing and European Sales for all blowUP media markets.
Robertson commented: “I would like to sincerely thank Dominic Gesua for his amazing contribution to our business over the last eleven years.
“We are pushing forward with the strategy put in place for the coming years. Amongst many other activities we will be focusing on communicating the unique benefits of this high impact medium and how we are ideally placed to deliver nationwide wide banner campaigns for clients.”