Business News
One Source Specialties Announces New Cool-Ads Clip for Full-Length Cooler Door Handles
Tuesday 18. September 2012 - Company expands product line with patented new clip that attaches highly effective point-of-purchase advertising onto full-length cooler door handles
One Source Specialties, LLC, (OSS), a division of One Source Industries, LLC (OSI), a leading provider of global supply chain managed solutions for point-of-purchase displays, product packaging and promotional programs, today announced the introduction of Cool-Ads FL Clips that fit highly effective cooler-door advertising onto full-length door handles. OSS is the U.S. distributor for Cool-Ads handles, a product of Wild August LLC. The new FL Clip expands the attractive and highly effective Cool-Ads point-of-sale advertising format to more types of chilled-product coolers.
“We’ve experienced great success with the original Cool-Ads handles for traditional in-store coolers. This revolutionary marketing tool puts ads right on cooler doors, so that they are the last thing customers see before making a purchasing decision,” said Joe Baksha, President and CEO of OSS. “This cooler-door advertising technique puts us at the forefront of in-store marketing and has the potential to improve sales.”
“The original Cool-Ads handles are designed for traditional coolers with a handle centered on the frame of the door. However, some of the latest coolers now being installed in newly constructed grocery and convenience stores feature full-length handles, such as the popular Anthony and Ardco doors. When we saw the growth in sales of this type of cooler, we immediately began developing a clip that would extend the Cool-Ads unique point-of-purchase concept to coolers with full-length handles,” said Larry English, President of Wild August, the developer and manufacturer of Cool-Ads.
The FL Clips attach around the curvature of the handle using a specially-designed compression system. They are made of silicon-injected plastic to allow for both flexibility and durability. Printed advertising inserts slide into the Cool-Ads frame, making it easy for merchandisers to change features and promotions. Like the original Cool-Ads handles, the new FL clip handles are inexpensive and easy to install.
“Now with the new FL Clip design, the revolutionary Cool-Ads point-of-sale tool can fit on virtually any cooler door,” added English.