Business News
The Dallas Morning News Names Philipp von Holtzendorff-Fehling Chief Marketing Officer
Wednesday 05. September 2012 - The Dallas Morning News has named Philipp von Holtzendorff-Fehling Chief Marketing Officer. In this role, he will serve as The News' key customer advocate with a particular focus on both subscriber acquisition and retention and the strategic application of customer data analytics. He will also provide strategic leadership for all marketing activities, including brand and market positioning, social strategy, content development, channel strategy, advertising, innovative digital marketing and lead generation. He will report to publisher and CEO Jim Moroney.
Von Holtzendorff-Fehling brings more than 15 years of experience in marketing, customer relationship management and general management across a variety of industries, in the U.S. and around the world. Prior to joining The News, he served as executive vice president and general manager communications for PreClarity, a U.S.-based global analytics and customer experience company. Previously, he held several marketing and customer relationship management positions as a vice president with T-Mobile USA and T-Mobile International AG/Deutsche Telekom AG. Prior to that, he served as head of premium segment, customer relations and customer care management at Avis, and held several marketing positions within the financial industry in Europe.
“Now is the time for local news media companies like ours to put intense focus on two things: the acquisition and retention of print and digital subscribers, and the vast amount of data they have on their audiences,” said Moroney. “Philipp’s extensive experience in the telecommunications industry and his most recent work in the area of data analytics make him perfectly qualified to lead us in these efforts.”
“The Dallas Morning News and its portfolio of print and digital products are at the forefront of a significant transformation in the news industry,” said von Holtzendorff-Fehling. “I am excited about the tremendous opportunity to build on one of Texas’ greatest brands and fully exploit opportunities to strengthen The News’ value and relevance to subscribers.”