Business News
Print Art Employees Start Company “Culture Club”
Friday 27. July 2012 - Southern, NJ-Based Business Inspires and Motivates Employees from Within
Print Art, Inc. is talking about company culture. You hear the term a lot, but what does it really mean? The culture of a company is its “personality” and at Print Art, the employees directly inspire that personality. In short, it’s not just a meaningless buzzword. It’s a big part of how Print Art is growing and moving forward. After all, a happy workplace is essential to any company’s future success.
This spring, South Jersey-based Print Art inspired its employees to begin the organization’s Culture Club. “A company’s culture doesn’t change because management says so,” says Print Art CEO, Carl Blase. “It changes because the people within its walls desire something better. Becoming a member gives employees the chance to visualize the big picture and together develop more productive methods. Most importantly, the group reinforces teamwork and cultivates respect.” The Club meets weekly for about an hour and discusses and implements projects and events. The company sees these weekly meetings just as important as their sales meetings. “The Culture Club also thinks about purpose and what it means to be a part of Print Art. It involves work but a company’s culture doesn’t change without a little hard work.”
Print Art’s Culture Club started meeting in June and has already begun working on projects that will impact the company’s culture; two are already off to a great start including a company-wide Brand-B-Que planned for the afternoon of July 27th. The company will close for business that day from 1-5pm to celebrate the launch of its new brand campaign, “Setting Creative Minds Free.” The group is also working on a way to give back to the local community through an Employee Paid Volunteer Day. “The Culture Club is forming the plan to implement this in the coming months,” says Blase. “Our focus is on helping non-profit organizations who need our help and where we think we can make the biggest impact.”
Joining the Culture Club is on a volunteer basis and interested employees apply for membership by expressing their motivation for joining, why they’d like to be selected, and their commitment to the cause. Blase and his senior management team feel strongly about the power of a positive corporate culture and the importance for leaders to make a social investment in their people. “The shift in Print Art’s culture is vital in motivating our employees. The journey has been truly amazing,” stated Frank Nardi, VP of Operations. “Our transformation has resulted in a re-energized staff of highly motivated, engaged individuals who are willing to stretch their abilities for our clientsand who are excited to come to work each and every day.” Print Art’s investment in culture has been a catalyst for the company’s ability to create leading-edge products and services for their clients.