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PicScout ImageExchange Enables Creative Pros to Find and License Online Images on All Major Browsers

Friday 25. March 2011 - Free Webinar Highlights Real Life Case Studies and Tips for Protecting Yourself and Your Business From Copyright Infringement

PicScout, an information company offering creative applications leveraging the world’s largest index of fingerprinted and owner-identified images, today announced that its popular ImageExchange application is now available for Safari and Chrome — extending its online image search capabilities to the browsers most commonly used by the creative professional industry.
ImageExchange expands online creative search options by providing advanced search technology that instantly IDs images found anywhere online and shares vital licensing information which provides creative pros direct access to licensors. This free, downloadable tool saves creative professionals hours of billable time and the frustration that comes with searching online for the rights to license an image.
In addition, ImageExchange provides a vital connection between stock agencies and image licensors – ensuring that every image gets its credit. This is important not only for photographers who rely on licensing income and want to protect their work from copyright infringement, but also for the creative professionals who want to protect themselves from litigation associated with copyright infringement from using unlicensed images.
“The web is a source of endless inspiration with hundreds of millions of images available at our fingertips, but it can be daunting when you find that right image and must now identify the licensor in order to use it,” said Amy Love, vice president of marketing and business development for PicScout. “ImageExchange helps creative pros navigate the vastness of the web to find the right image, obtain the image details, and connect to the licensors to purchase usage rights — transforming what some call ‘search engine purgatory’ into an easier, more enjoyable experience.”
ImageExchange provides creative professionals with immediate access to image details and purchasing. Images from more than 200 stock agencies and thousands of photographers are now available through ImageExchange which currently has more than 100 million images committed to the service.
“Using ImageExchange has enabled me to save time searching for licensing details on images that I find online. Now that it’s available on Safari and Chrome, there is no reason for any designer not to have this on their desktop,” said Kevin Plottner, owner of Some Inc., a graphic design company.
Today, PicScout hosted a free webinar for creative professionals titled, “Avoid the Confusion! Learn When and How to Safely Use Online Image in Your Design Work,” which features recent real-world experiences and provides important tips for understanding and complying with image copyright laws. The discussion highlights the case of Noam Galai, a photographer who saw his likeness used around the world after posting a set of self-portraits on Flickr, as well as other recent examples, including a web copyrighting firm that paid $4000 for a $10 photo that they downloaded off the web and used without licensing. In addition, copyright attorney John Grant shares his top five image copyright tips for creative professionals who want to protect themselves and their businesses.