Prepress

DirectSmile Cross Media Helps Put Marketing Campaigns on the Map

Thursday 17. March 2011 - New functionalities of DirectSmile Cross Media expand the possibilities for effective cross-media customer communication with personalised locr maps and social media links

DirectSmile, provider of software solutions for personalised, cross-media marketing and variable data printing, has expanded its Cross Media product offering with locr maps.
DirectSmile Cross Media is a groundbreaking solution for producing personalised websites and e-mailshots – with no experience required! An innovation leader, DirectSmile was the first to provide a graphical editor for producing personalised websites (PURLs) and e-mailshots. Now, the Berlin-based company has incorporated additional social media and geo-marketing functions into it’s tried and tested software solution, DirectSmile Cross Media.
Social media is constantly gaining in importance and, in dialogue marketing, it is often a link to a social media site that is in demand for campaigns. Thanks to DirectSmile Cross Media, the familiar elements of these social media sites can now be transferred to personalised websites with ease – just drag and drop!
With the introduction of locr maps, DirectSmile Cross Media offers yet another function for ensuring websites and customer mailshots stand out from the crowd.
locr maps makes it possible to personalise direct mailshots with individual maps. This tool opens up new possibilities for customer communication – not just local maps, but tailored access routes from the customer to the nearest branch can now be created. Any interesting offers in the vicinity can also be impressively visualised.
“We are delighted that DirectSmile GmbH has introduced locr maps into its product line. As well as personalised images, customised local and access maps offer considerable added value for direct mailshots and have been proven to increase response rate. Using the DirectSmile solution, it’s so easy to incorporate individual maps from locr maps into cross-media campaigns,” explains Rolf Richter, CEO of locr GmbH.
“DirectSmile is always looking for new and innovative options. locr maps are a good example of this. It is of great practical value for recipients of an invitation or sales mailshot to have their individual routes to the event or nearest branch clearly displayed in the materials they receive,” explains Franziska M?ller, Marketing Director at DirectSmile GmbH.
locr maps are suitable for businesses in all sectors, including banks, insurance companies, financial service providers, garages and car dealers.
Other DirectSmile products include the DirectSmile Card & Gift Shop, a turnkey e-commerce solution tailored specifically to the sale of individual and personalised products over the Internet to private customers, and the DirectSmile Image Server, which offers high-volume image personalisation for effective direct marketing as well as personalised products.