Business News
ACQUISITION OF TACTICAL SOLUTIONS BOOSTS MARKETING SERVICES CAPABILITIES
Friday 11. February 2011 - St Ives plc is pleased to announce the acquisition of Tactical Solutions UK Limited.
Established in 2000, Tactical Solutions is one of the UK’s leading and fastest growing field sales and field marketing companies. Its highly skilled sales teams work with leading brands and retailers to drive sales and ensure that product is always available in store and ready for purchase.
Its ability to deploy a nationwide network of highly trained sales professionals enables the business to deliver measurable return on investment for its clients within the retail and FMCG sectors. Tactical Solutions employs approximately 320 staff, is headquartered near Chester and has a strong client base which includes a number of FTSE 100 companies and household names.
The acquisition of Tactical Solutions represents a further step in the implementation of St Ives’ strategy to provide products and services in addition to print which will enable the Group to add further value to existing and new clients.
The vendors comprise Lorna Davidson, the founder and majority shareholder and other members of her management team, David Bryant and Geoffrey Faulkner.
Following the acquisition, Tactical Solutions will operate as a subsidiary of St Ives and will continue to be managed by the existing management team from its existing premises.
Commenting on the acquisition, Patrick Martell, Chief Executive of St Ives said:
“Tactical Solutions is an excellent fit with our existing businesses and will give us the opportunity to sell a wider range of services across a broader customer group. The acquisition will enable us to offer services that will help our customers to drive sales in the retail environment and maximise the return from their marketing campaigns. I am delighted to welcome Tactical Solutions to the St Ives Group.”
Commenting on the acquisition, Lorna Davidson, Chief Executive of Tactical Solutions said:
“Having grown Tactical Solutions over ten years to a market leading position, we are delighted to be joining St Ives plc as the opportunities for our clients, staff and management team are all enhanced. We are looking forward to continuing to deliver fantastic results for our existing and new clients but are sure we will be able to up-weight our offering by utilising St Ives’ depth and breadth of experience.”