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Kofax Advances Strategic Growth Initiatives with a New Industry Solutions Marketing Program
Wednesday 02. February 2011 - New Executive and Team Will Target Specific Vertical Markets on a Global Basis
Kofax plc (LSE: KFX), the leading provider of document driven business process automation solutions, today announced the creation of a new industry solutions marketing program to better target key vertical markets on a global basis.
The industry solutions marketing program will focus on expanding opportunities for vertical market solutions utilizing Kofax software to meet the needs of banking, insurance and government customers worldwide. The team will be led by Denise Rueb, Senior Director of Industry Solutions Marketing at Kofax.
Rueb joins the company with more than 25 years of leadership experience in software and solutions marketing. Prior to Kofax, Rueb worked for IBM for a number of years where she served as the executive responsible for creating and leading several global industry specific marketing solutions programs, including one of the initial enterprise content management programs. Such programs resulted in more than $150 million in annual revenues. Along with her wealth of marketing expertise, she brings extensive business process development expertise having managed multiple Fortune 1000 client accounts in government, insurance, utilities and manufacturing. Additionally, Rueb has worked in marketing and business development leadership roles for professional services provider Ernst & Young and information technology services firm James Martin & Company.
“Denise is a proven software solutions executive with unmatched expertise in industry marketing, further proving Kofax’s ability to attract the best talent in the information technology industry,” said Martyn Christian, Chief Marketing Officer at Kofax. “Backed by Kofax’s dominance in the information capture market, as well our global reach and financial strength, our industry solutions marketing team is primed to achieve positive results very quickly.”