Packaging

ULTRAFLESH PANTHERA MASCARA

Wednesday 12. January 2011 - Unique innovative design and manufacturing come together to create the new Panthera mascara for beauty brand, Ultraflesh.

Manufactured by HCT CA, the process of bringing vision to reality was a challenging one with results that make this mascara stand out from the crowd.
The glossy black packaging features a sleek panther’s head at its base, moulded out of clear acrylic that is tinted black to achieve a look that mimics that of black glass.
The dual-purpose brush combines a brush with a comb on one side to create definition and length without any clumps.
Armando Villarreal, Sr Design Engineer, HCT CA comments:
‘This piece is one of the most intricate plastic molded parts HCT has created, and it was a challenge to design something that the client was satisfied with that could also be successfully injection molded. The collar was molded as a separate piece with a matte finish to achieve a good transition between the bottle and panther head. We added embossed logos around the collar and on top of the cap to make the brand an integral part of the packaging design. In the end, we were able to create a sleek and unique component that looks like nothing else on the market while engineering a solid package that performs well’.
Jenny Hsu, Director, Packaging Innovation HCT CA adds:
‘When Gold Grenade first approached us with the concept of a panther head topped mascara for their new brand, Ultraflesh, I was really eager to see how we could bring their vision to life. Panthera is the perfect combination of sleek, sexy and cool. I’m really proud of what we achieved together utilizing some of HCT’s strongest resources – expert engineering, tooling and manufacturing. It’s an amazing experience to work with an exciting new brand to bring thrilling and unique ideas to the cosmetics market. A lot of detailed attention went into this project and I think we’re all proud of Panthera’s success’.