Business News

Vandor Introduces 89 New Products, Launches 2011 Catalog

Thursday 06. January 2011 - Vandor extends its leadership position with new innovations in Drinkware, Totes and Stationery; Audrey Hepburn and Live Nation licenses join the Vandor family

Vandor, LLC, an industry leader in the design and marketing of licensed consumer goods, introduced today 89 new products as part of its 2011 product catalog. Included in the new line-up are lenticular notebooks, stainless steel water bottles with new flip-top lids, and reusable/recyclable shopping totes, which add to the company’s market-leading positions in hip and functional products. Additionally, Vandor is introducing a new display program for retailers that make buying and merchandising product easy and affordable.
Vandor also announced today it has secured the rights to design and market products for the Audrey Hepburn, and several legendary rock ‘n’ roll icons such as Ozzy Osbourne, KISS, Aerosmith and U2.
New products are also being introduced in Vandor’s existing fan-favorite licenses, including Star Wars, Betty Boop, The Beatles, DC Comics and several others.
“Vandor is extremely pleased this year to welcome Audrey Hepburn and several new rock ‘n’ roll licenses to our family of A-list properties,” said Tom Russo, CEO of Vandor. “We continue to trend-set by developing innovative and functional products for fans of all ages. 2011 will introduce new product categories and improved designs on several bestsellers.”
In addition to the exciting new licenses and products, Vandor’s website itself has been newly redesigned, with user-friendly features including searching for products by license or by product type. Also, the Fan Lounge and Events pages emphasize important marketing opportunities for Vandor’s roster of cultural icons.
Key 2011 milestones and events for Vandor’s licensed properties include:
I Love Lucy – 60th Anniversary of the TV show, and also Lucille Ball’s 100th birthday
Star Trek – 45th Anniversary of the original TV series
Coca-Cola – 125th Anniversary
Green Lantern – New movie starring Ryan Reynolds
All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year.