Business News
Orange Label Art +Advertising Takes On Brand Affinity Technologies netBAT Online Ad Campaign
Monday 18. October 2010 - Orange Label provides creative and strategic collaboration in launching consumer focused online ad campaigns for netBAT. Brand Affinity Technologies launch of netBAT in August 2010, excites consumers, publishers and advertisers with a new online editorial content experience.
Orange Label Art + Advertising, one of Orange County, Californias longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007 in various capacities, Orange Label was excited to work with BAT on netBATs online ad campaigns.
netBAT transforms online editorial including images and articles into interactive experiences containing multimedia apps, such as Twitter, Facebook and YouTube, to name a few, that are highly relevant to the featured content – ALL without making users leave the site they are visiting. To experience netBAT, go to www.netBAT.com or visit one of the leading news or lifestyle sites, such as: The New York Daily News, North Jersey Media Group and Rotowire.com – and look for the netBAT logo on celebrity editorial.
With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since many of the ads are running within the netBAT environment itself.” said Orange Labels Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBATs online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.