Business News
Fujifilm customer magazine gets a make-over
Friday 06. August 2010 - Fujifilm Graphic Systems UK is re-launching its customer magazine in the shape of a biannual publication called PRINT!.
The new-look magazine provides a platform for comment on industry issues and an opportunity for printers to read about the technologies and business practices that have been successfully adopted by their peers. The 48-page magazine – formerly known as Imaging – focuses on wide-format, digital, offset and workflow solutions as well as Fujifilm world news, and is distributed to over 5,000 printers in the UK and Ireland. It will be complemented by a monthly e-bulletin which will update recipients with the most recent company news and further examples of printers achieving success with Fujifilm solutions.
Fujifilm is at the forefront of the development and commercialisation of digital print, be it wide-format inkjet, toner-based or emerging single pass inkjet technologies. And, as the impact of digital print continues to grow, the goal of PRINT! is to address all of these production processes, de-mystifying some of the technologies and providing guidance as to how they can benefit printers businesses.
PRINT! also represents benchmark environmental printing as it is printed using Fujifilm Brillia HD PRO-T2 processless plates and vegetable-based inks on an uncoated FSC-certified 100% recycled stock, at Severnprint in Gloucestershire.
“Severnprint is one of the countrys leading environmental printers,” explains Graham Leeson, marketing communications manager for Fujifilm Europe. “It was listed in The Sunday Times Top 50 Green Companies in 2008, and is an alcohol-free plant with both ISO 14001 and FSC accreditation. The use of Fujifilm processless plates (which eliminate the processor, water and chemistry) in conjunction with vegetable-based inks, FSC-certified stock and alcohol-free printing, ensures that production of our magazine has as little impact on the environment as possible.
“As the sub-title of the magazine suggests, our goal is to drive excellence in print, whatever the process, and champion the printed product for its ability to communicate in so many different ways. Also, we wanted to re-launch and re-size the magazine to make it stand out from other publications and to prove that it is possible to print an environmentally-conscious product that also looks great. We are delighted with the result.”