Prepress
Eperium becomes Value Added Reseller of Heiler Software for Benelux
Friday 30. July 2010 - E-Commerce Specialist Eperium and Heiler, a leader in product information management software (PIM), are going to support B2B and retail businesses with the growth of their e-commerce activities. Eperium and Heiler focus in their strategic partnership on the Benelux.
Content in place for the next step in e-commerce
Gertjan Schaefers, Director Eperium, sees the partnership with Heiler as a important addition to their e-commerce portfolio. “Companies must have their content and product data in place to make their next step in e-commerce. Companies need a 360-degree view of their product data. Following the motto “Integrate – Manage – Sell”, PIM begins with the integration of supplier data, takes in corporate data management and ends with multichannel commerce. Heilers solution helps to fasten up time to market in e-commerce channels.
Heiler wants to conquer the PIM market in Benelux
Heiler is serious about gaining ground on the Benelux e-commerce market. “Since Eperium is one of the biggest players in this market. We are convinced that together we can support retailers with their e-commerce to the fullest with our solutions”, says Frank Schmidt, Member of the Board of Directors at Heiler Software.
White paper with interesting results
Heiler and Eperium published the white paper ‘Where do customers shop online” which addresses the benefits of perfect content and data integration in e-commerce. It shows that transparency in the acquisition process is not only customerfriendly but also turns new customers into loyal customers. It also appears that customers receive purchases incentives through an incredible amount of channels. Pushing content through SEO and SEM is important, but appearing on the right sites / marketplaces is just as important. Shop owners must realize that e-commerce strategies change constantly and that they have to adapt to it.