Consumables

Sun Chemical strengthens dedicated product portfolio – with special focus on the screen graphics & industrial market

Thursday 24. June 2010 - As the demand for specialist ink products and print solutions becomes increasingly sophisticated, the need to develop distinct clearly communicated offerings becomes paramount. Sun Chemical is aligning itself to the market’s needs by streamlining its range into clearly defined product families. Specifically for the graphic display printing market:

Sun Promo – screen inks for indoor and display materials
SunCure – UV offset inks for display and commercial printing
Streamline – digital ink jet inks for display graphics

For the high tech and industrial printing market:

SunDisc – screen and offset inks for optical disks
SunCarte – screen and offset inks for plastic cards
SunHytek – screen inks for plastic components and in-mould decoration
SunVetro – screen inks for decorative and container glass
SunPoly – screen inks for plastic containers
SunPad – pad printing inks

Jonathan Sexton, Sales and Marketing Director, Screen & Narrow Web Europe at Sun Chemical said: “Sun Chemical is committed to serving the increasingly diverse needs of the graphic display industry and industrial markets. In tune with the changing needs of our customers and increasing demand for complete product solutions, we felt it essential to clearly focus our product portfolio to specific markets and applications – and there is no better place than FESPA to showcase our improved offering.”

Felipe Mellado, Chief Marketing Officer, Sun Chemical, adds: “Sun Chemical’s presence at FESPA demonstrates our continued commitment to the graphic and industrial markets. We believe that clear segmentation of our product portfolio will strengthen our position as a global leader in inks and consumables – creating strong brands our customers can easily understand and identify.”

Join Sun Chemical at FESPA – Hall A1, Stand 240.

http://www.sunchemical.com
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