Business News
Worldcolor Signs Multiyear Agreement to Create and Print Pharmasave Retail Flyers and Catalogues
Monday 24. May 2010 - Worldcolor (TSX: WC, WC.U) today announced it has signed a multiyear agreement with Pharmasave Drugs (National) Ltd. to provide full premedia and print services for all of the companys retail flyers, catalogues and in-store promotional signage. Pharmasave is one of Canadas leading independent pharmacy and drugstore retailers with more than 400 stores in nine provinces. In addition to the printing, the agreement covers strategic marketing and brand development, creative, photography, prepress and technology services.
“After having the opportunity to work with Worldcolor, it became evident that we had partners who were able to fully engage in our business. Their input in product assortment, layout, and branding messages is respected by our creative and category management teams and is reflected in the final product as we continue to strive for “Best Practices” in all of our customer communications. We are extremely happy to have a dedicated team of professionals working with us to deliver a quality product for our stores across the country,” said Jim Humphrey, National Director of Marketing, Pharmasave Drugs (National) Ltd.
Philippe Cloutier, President, Worldcolor Canada, said the agreement with Pharmasave demonstrates the strength of Worldcolors retail service platform. “We are delighted to enter into this new relationship with Pharmasave and help it drive additional store traffic and sales on behalf of local franchisees across Canada. The combination of our creative solution as provided by Que-Net Media, Worldcolors Premedia team and our coast-to-coast plant network will deliver exceptional value to Pharmasave.”