Prepress
Reinventing Web to Print: Why Now?
Wednesday 07. April 2010 - Responsive Solutions Educational Webinar Will Discuss Adding/Upgrading Web-to-Print Solutions to Meet Market Realities
Responsive Solutions, creators of CUSTOMER+, built on the Adobe InDesign Server, and a leading web to print and online marketing automation system, announces an educational webinar for service providers. The webinar is focused at commercial printers and digital service providers seeking to add a customer-facing web interface, or need to replace an existing system. The session, which will be conducted on Thursday, April 15, 2010, at 2:00 PM Eastern and is free of charge.
To register, go to: https://www1.gotomeeting.com/register/957682008
“As the economy begins to recover and marketers take stock of their budgets and media plans, it is even more critical than ever before that printers have a sophisticated yet user friendly customer-facing web interface,” said Frank Miller, President, Responsive Solutions. “If you have not yet taken the dive, or if you are looking to update your current system, this webinar is for you. Learn what key drivers are affecting marketer and consumer behavior these days from industry expert Cary Sherburne, President of Sherburne & Associates and Senior Editor at WhatTheyThink, hear what a relatively new web-to-print user has to say about its affect on his business, and see a web to print system in action. This session will prepare you to take the next steps toward staying current with market realities.”
Industry experts agree that web to print solutions are among the most critical investments for future survival for printing firms of all sizes. During this session, Sherburne will explain the urgent needs that are driving marketers to take advantage of the convenience and efficiencies offered by online ordering of printed and other materials, while continuing to ensure brand integrity. Sherburne will be joined by Michael Spurgeon, President of Fidelity Offset, a leading commercial print firm in Tennessee, who will share his web-to-print experiences, including the impact web-to-print has had on his business and what he expects to see in the future. A brief demonstration of Responsive Solutions CUSTOMER+ will follow.
“We are looking forward to welcoming owners and managers of printing firms, as well as others interested in learning more about the value of web to print in todays market,” Greg Shambo, Vice President of Sales and Marketing, adds. “The content will be current, compelling and useful to firms looking to enhance or develop a unified customer experience.”
To register for the webinar, visit https://www1.gotomeeting.com/register/957682008 or call 781-752-6101.