Prepress

RedTie spread the word at IPEX Media Summit

Monday 01. March 2010 - Web to print specialists, RedTie Ltd were a key presence at IPEX Media Summit and London's Excel Centre last Monday (8th February 2010). The RedTie message, focusing on the simplicity and efficiency of an online print solution, reached yet a wider audience, with over 70 industry journalists from all over the world in attendance.

RedTie CEO, Marian Stefani presented, along with Natalie Pritchard from, Sales and Marketing and Phill Rodgers, the technical ‘brains’ behind the development of RedTie’s portfolio of products. The team were accompanied by juggler Jay, – who using his skill, portrayed the tricky ‘juggling act’ that many printing and marketing companies face in a complicated modern marketplace.

The key themes presented by the RedTie team included:

an introduction to the concept of web to print and how it is here to stay
a background look into how RedTie developed into the web to print leaders that they are today – from humble beginnings to respected global online print and marketing specialists
a look at the challenges that the global print industry faces and practical thinking to innovate to ensure future growth
details of how RedTie have bucked the trend and grown as an organisation during an economic downturn
a snapshot of how integrating an online solution can benefit any forward-thinking organisation and save time, money, reduce overheads and eliminate waste


Several clients from UK, US, Australia and India spoke of their experience as a RedTie customer, in a VT package of clips put together especially for the event.